Cut Collective has this time teamed up with Absolut to promote their latest crusade

“Doing Things Differently, Leads To Something Exceptional”.

The brief was to paint this sentence (all forty eight letters!) in a way that paid tribute to the feel of the campaign. Executed by Trustme, Flox and Component, the letters are a sophisticated flower mash up of all three styles.

(Click on the image to see the Full layout )


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